Massive Actions

Those who have already achieved success created that success by having the courage to take effective and powerful (massive) action. As a result they have the ability to achieve mastery of themselves and mastery in everything they undertake. These people are streets ahead of those who only took limited action and they are the most able to handle change. It is as if they know that massive action will get them to their destination faster and more effectively. They also empower others on the way as well as assisting them to handle an ever-changing environment.

What is massive action? It is being focused and continually taking substantial action no matter what happens. It is planning to do much, much more than you think is necessary to be able to accomplish your goal, and then doing it – in massive quantities. Over-plan everything; such an approach guarantees success. Massive action is not for the faint-hearted; it’s for the determined warrior. It’s about using overwhelming energy concentrated on a specific purpose.

If you have read the books of Anthony Robbins you will have heard about massive action; he is always talking about it. He is a world-renowned public speaker and personal success coach to Olympic champions and other well-known people. He tells the story that when he decided to become a public speaker he would give three speeches a day instead of three speeches a week, like other aspiring speakers did. In doing so he became an excellent speaker in about a month instead of a year. That is what massive action is all about.

You, too, can produce the kind of results that lead to tremendous achievement, success and happiness in your life, by taking effective and massive action. Massive action comes from powerful motivation that says, “I can achieve anything I truly desire in my heart”. Whatever aspect of your life you want to improve on, the principle of taking massive action is one that has proven itself over and over. If you train yourself with knowledge and commit yourself to action your plan to completion, you will reach your desires in life. We all get great opportunities in our lives. The difference is that only a very few recognise and take action with their opportunities. What you achieve in your life is determined by your ability and preparedness to take individual and massive action.

Massive action equals momentum. Start your journey with massive action; it is an effective way to generate early momentum, and early momentum has a huge multiplier effect on your total results. Then continue to take action every single day. All those days of work add up and accumulate into BIG results. What you lack in technical knowledge, financial backing or skill, can be made up with massive action – momentum. By progressively doing more and going beyond what others expect, and indeed what you expect of yourself, you create a whole new level in your life.

Too many people do only as much as they have to in their journey toward their goal and in doing so they miss out on the excitement of giving. What you give out you get back. If you want people to help you – help them first, in a massive way. Don’t hold back! As Anthony Robbins says, “You can’t succeed by being good. That’s what you get paid for. You can’t succeed by being excellent. That‘s what you are expected to do. You can only succeed by being outstanding”. If you want to be outstanding you must be ready to take massive action.

Challenges and obstacles will always get in your way – use them as learning experiences. If you have a problem to solve, don’t put into effect one solution, be prepared to do a variety of things and carry out a number of solutions. If you need to action work for others, don’t do the minimum necessary, do the maximum you can manage and do it cheerfully. In everything you do work energetically and prodigiously and impressively. Go the extra distance to meet people – make the extra contact. It is all part of massive action.

To take massive action you must love your work and, indeed, have a passion for what you do. Only then will you continually take massive action and achieve the success you desire.

“The only action that delivers the greatest result in the minimum amount of time and expended energy is massive action! The only reliable path to maximum success is maximum action!” (Mal Emery)

Take action and make a commitment to stick with it – don’t give up. Nothing will work for you if you don’t take daily, consistent, massive action.

The Power of Commitment with Massive Action
When I think of commitment, I think of the three “P’s” – promise, pledge and perform. These small words all have powerful connotations.

A promise is an assurance to somebody that something will certainly happen or be done.
A pledge is a solemn promise or undertaking – a guarantee of good faith.
To perform is to carry out an action or accomplish a task, especially one requiring care and skill.

So when you commit to something, you not only assure yourself or someone else that you will do something, you actually solemnly promise and guarantee that you will accomplish a task in good faith.

Too often people use the word “committed” rather loosely when they are referring to their goals. Unfortunately, the reason they don’t reach their goals is because they never fully committed to them in the first place. Ordinary people want a guarantee before they commit themselves; so they wait and hope. They say they will commit when they have proof in advance that there will be results, but that way of thinking never brings positive results. Those people will just sit on the fence and watch opportunity pass them by. Being committed does not just mean “interested” or “try”. It means to do and to keep doing, and to keep improving until the task is completed, until you have succeeded.

Esteem comes when you are truly committed to something. People around you can feel it. Your burning desire is contagious, your determination is infectious and others are inspired to help and support you.

Look at the Thomas Edisons, Henry Fords and Bill Gates of this world. They did not necessarily have any more intelligence or ‘luck’ than you. What they did have was commitment – ‘stickability’ – and massive action. They had gifts, ideas and talents and they persisted. On their journeys they teamed up with other great minds; people who could propel their vision forward; people who had succeeded through focused and massive action. When something didn’t go as planned or unexpected change took place, their passion and vision kept them going.

Commitment with Massive Action is not static; it is living, vibrant, full of movement and flow. When we are committed to massive action, we invite our potential to unfold which produces life, growth and vitality. Commitment is faith and energy, focused action, massive action, decisiveness and perseverance. Commitment tackles obstacles and embraces change. It is strong and exciting.

In 1519, Hernan Cortes anchored his 11 ships off the Yucatan Peninsula. Mexico, at the time, was ruled by the Aztecs who had tens of thousands of soldiers. In contrast, Cortes had only brought 608 men, 16 horses and a few canons. Cortes was committed to win the battle despite having so few men. He had made the decision that he was going to go back to Spain a winner. Cortes ordered his men off the ships and to shore.

In the middle of the night, the soldiers were awakened by people screaming “Fire”! They rose from their sleep and saw all eleven ships burning in the water. The men rushed to the row boats to go out and fight the fire; however, Cortes stopped them. He told the soldiers that he had ordered all of the ships burned. The message that Cortes was sending to his soldiers was that they had no method of retreating. They had to win. There was no choice. Now that was commitment with massive action!

Under Cortes, just 608 men, 16 horses and a few canons were able to conquer the Aztecs. This incredible feat was made possible by a decision backed up by a commitment to massive action. Cortes made sure that his troops were absolutely as committed as they possibly could be and had no means of retreat.

Most people are prepared to commit to a point, but deep down they like to keep the possibility of retreat as an option. Investment in your vision must be full commitment with focused and massive action. If you are 99% invested, you are not truly committed; 99% is not enough. There is no power in 99% – commitment plus action is 100% and nothing less.

You need to make decisions that will empower you and create the life you deserve but such decisions must be backed up with a commitment with action. You can never do anything or reach great heights if you do not commit to what you are doing. The difference between mediocrity and greatness is Commitment with Action!

Lombardi said, “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavour.”

Consistent Action

The Macquarie International Dictionary gives the meaning of consistent as: “Reliable – able to maintain a particular standard or repeat a particular task with minimal variation”.

“In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.” Tony Robbins.

It is not enough to plan – you must commit to consistently working your plan. Being consistent means having an action plan and a commitment to goals to achieve results that are measurable. Being consistent in your work habits and follow-up are certainly key factors and choosing consistency as a way to operate sets a pattern that combats laziness, keeps you focused and strengthens your determination. The power of consistent action translates into persistence.

“If our words are not consistent with our actions, they will never be heard above the thunder of our deeds.” (H. Burke Peterson.) Make sure your words are congruent with your actions. Do not promise what you are unable to carry through to the end.

Certain behaviours have a direct impact on how others view you – negatively or positively. Are you seen as productive or non-productive? Are you reliable or unreliable? Negative, unreliable and non-productive people can’t be counted on because their inconsistent behaviour doesn’t foster confidence. On the other hand, those who demonstrate reliability, who are as good as their word, only need to be asked once to complete a task. They have built a reputation for positive performance. Their consistent behaviour is always evident and they are appreciated.

The most critical challenge for everyone working toward a goal is the need to take purposeful consistent action. You need to be determined, persistent, relentless and committed to achieving your purpose, often against all odds. Consistent action is producing the required results with an undivided and unwavering resolve.

There are very few things that will give you the result you want in just one single action. For example, we do not build a relationship on just one meeting. Many actions need to be repeated on a regular basis until they create results. In our ‘instant’ society, many people give up trying something after only a few attempts because they are not prepared to be patient and consistent in their methods. They think the process will not work for them since they have tried it a couple of times. Consistency must become the norm for everyone looking for success in their lives. The commitment to being consistent cuts out all the distractions and overcomes difficulties so it is necessary to understand the importance of consistency and to harness the principle to our lives. Nothing will replace consistent action in a purposeful manner. You must plan your work and work your plan consistently to ensure success.

When an athlete goes into training, he practices hard to improve his skills. He may not manage the exercises perfectly at the beginning and he may fail many times, but he consistently repeats the exercises, over and over again until they are second nature to him. That kind of training is critical and he can’t be a winner without it. You too, must train yourself to be consistent. Don’t get discouraged when you stumble and fail, you are just out of practice. Don’t give up, just get back up and do it again until consistency is second nature to you. It will then be easier for you to take action toward your objective and you will be able to respond in new, positive ways to obstacles that may loom in your path.

When you are consistent, others recognise you in a positive light. You never know who you will meet and the difference that encounter will have on your life. It comes down to consistency in your business, in your behaviour, in your plan and your commitment to be of service to others.

Consistent persistence is the prelude to excellence. When you stand for something and commit to doing it well, you create remarkable results. You will, in turn, attract top people and reap rich rewards for your efforts.

Handling Change

You are actioning your plan and you are committed to seeing it through until your goal is achieved. Commitment, however, must not be translated into rigidity. If your actions are no longer effective, or if you have come up against an obstacle which you must get around, you will need the flexibility to adjust your course and adopt new ways to make necessary changes until you are able to produce the results that you want.

The one constant in life is change; so stay in control, embrace it and use your imagination to take advantage of the opportunities that always present themselves when change occurs.

In his book, Turning Passion into Profits, Chris Howard tells the following story: “When Richard Branson was still a teenager and his Student Magazine wasn’t making money, he used the situation to his advantage by launching a mail-order record business through the magazine. The mail order business was a little company he called Virgin Records. Later, when the mail carriers went on strike and the strike threatened to put his business under, rather than give up, he opened a storefront, which became the first Virgin Records store! This use of circumstances and his willingness to see a different route launched him on a path toward extraordinary success.”

It takes real wisdom to know when to change your plan. If you are prone to letting obstacles change your course too easily the chances of your success will greatly decrease. However, having the awareness to monitor results and make the necessary adjustments by making changes and altering your course slightly as you go will help you arrive at your destination. Change by itself will not happen unless you have a desire for change and you choose to allow the change to occur. This desire for change must be followed by making the right choices and subsequent actions and if that change is to be of any real value, it must be lasting and consistent. You get to the pinnacle of your success by making choices that pave the way for the actions that will bring about your desired result.

Make allowances for change; identify areas that may need development. Sometimes changes are needed to create new opportunities. It may mean re-evaluating your values and priorities so that you are assured of moving in the right direction towards reaching your goal. The process of change may mean you have to step out of your comfort zone into what is unfamiliar territory which may mean taking some risks. It may even mean that you have to alter your attitude and actions to bring about the desired result. This may take a while and you may not see the results overnight. In some cases you may have to reassess your actions based on new sets of data and alter the course until it produces the desired outcome; however, even small steps will help create momentum for change. The hardest part is to set the change in motion, but once started, it is easier to push through.

No matter what your goals, change is inevitable and whenever change is involved it means there is an opportunity for growth. In an ever-changing world, where change drives the profitability of businesses, the success or growth of any organisation comes from its ability to embrace change effectively and quickly. Those that cannot change with the times will not withstand competition.

When you open yourself to change, you open yourself to a new dimension of endless possibilities.

Obstacles and Perseverance

“Your greatest opportunities are cleverly disguised as insurmountable problems. The principle of opportunity says that life is a series of obstacles and that these obstacles hold the key to your greatest opportunities if you only discipline yourself to see opportunities everywhere.” (John Haggai)

There is a saying, “Obstacles are what you see when you take your eyes off your goals”. As soon as you commit to act toward a goal, obstacles will appear. The very fact that you have hit an obstacle means you are on course to your goal. Even the best planning cannot predict every obstacle. Certainly, you can foresee the possibility of some bumps in the road when things don’t go as planned, but are you committed to find the ways around them when those irritating problems arise? People who are not committed are always looking for excuses, and because of that, they will never find the solution, which is often right in front of their face. Become a solution oriented person. When an obstacle presents itself, begin working on solutions immediately. Every day you delay only builds the barrier in your mind higher. Obstacles can be anticipated and planned for. One of the most challenging, and perhaps exciting, aspects of achieving what you truly desire is working out solutions to overcoming the hurdles that you may come across.

If a goal is worth pursuing, it is unlikely to be straightforward without problems along the way. By setting goals, you are setting yourself challenges to complete and obstacles will serve to strengthen your resolve and determination to be successful.

Life is about problems and solutions. Problems are there for you to solve and your mind is the most complex organism and structure known to science that is uniquely designed to solve complexity.

How do you tackle the hurdles that can potentially stop you from achieving your goal? Detailed planning in the first place and putting in writing what is required to reach you goal, will provide the set of instructions you need to accomplish what you set out to do. Obtain the knowledge and skills to see you through. Plan your time very carefully as it is a precious and valuable resource. Believe in yourself and your abilities – fear and uncertainty can become obstacles in themselves, preventing you from achieving your goals.

Many obstacles are mistakes we have made ourselves. Anyone can make a mistake but if you learn from them you can convert those mistakes into unexpected benefits. The first step to a solution is to admit that a mistake has been made and that it exists. If mistakes are uncorrected they multiply and grow worse so find out the cause and eliminate it.

“The amount of work created by a mistake usually required four times the amount of time required to do it right.” (P.J. Daniels)

Be accountable for your mistakes; learn how to handle them and to profit from them. If you make mistakes, realise they are stepping stones to success if handled positively. Develop the habit of converting obstacles into opportunities and this will inspire those around you to follow your example.

The human will is one of the most powerful forces in the world; and where there is a will, there’s a way. If you have the will, the commitment, you will have the perseverance, the determination, and you will find the way.

Focused Action

“The great aim of education is not knowledge but action.” (Herbert Spencer)

As part of your commitment with action, focus is a very important factor in any major undertaking; in fact it is one of the keys to achieving your goal. Be results focused!

Focus on specific goals and inspire action in alignment with those goals. Always begin with the end in mind; when you are clear on what you want to achieve, build a plan to get there. Determine what to do; an outcome-focused approach will serve you best. An outcomefocused approach concentrates on the results, consequences and the fruit of your plans and goals.

If you are leading others toward a collective goal, you will find that outcome-focused leadership will clearly communicate what is important and draw collective energy in a unified direction. This will yield excellent results.

Your focus creates what is real for you in your world and you can change your experiences by changing your focus. Use wisdom and focus on one major project at a time. If you are committed to attaining your goal, your focus will be entirely on what actions are necessary to make that journey. Focus, however, can be misdirected. It is said that what you focus on you attract; therefore, be careful to keep your focus on solutions not the problems. Your mind can only focus on one thing at a time so focus on solutions, focus on the goal – focus on your commitment!

Focus your energies on training your mind to remain enthusiastic and committed to your plans and goals and to be decisive in your actions. Focused action is one of the key factors that bring affirmations to life; if something needs to be done, focus and action it. Where the focus goes, energy flows; so begin focusing on the main areas that are critical to your success. Focus your mind and energy on the highest priority task at hand.

To reap your rewards you must learn to sustain your drive and focus on your goal without distraction. Life will challenge your dreams and test your resolve and you will need to establish your personal fortitude and character. Qualify yourself for success by being willing to take action and commit and persist until you succeed. Your growth as a person, as you move along the path to your vision, will make it all worthwhile.

Be inspired by successful people; people who are consistently aligning their decisive actions with their goals. Being around these people can be compelling and their energy will be infectious. You will find that such people are very focused, yet demanding. They know what they want and they go after it. Successful people knew the direction they wanted to take toward their imagery and they are action-oriented and take steps to make their dreams come to fruition.

If you use focused action and expect things to work out the way you want them to, your goals can be achieved through firm, consistent behaviour.

Decisiveness is an important precept in any action you take; get to know it intimately. Goethe said, “Indecision brings its own delays”. You need the ability to say ‘yes’ at the right time and then commit to focused action with all the energy you can muster, or the courage to say ‘no’, often when you are under high pressure, and make your decision stick. Be prepared, as people and events can be unpredictable. It is not enough to sit down and hope things will work out. You must take decisive action and commit to it. Focused action will empower you.

Faith and Energy vs. Discouragement

“A ship in port is safe, but that’s not what ships are built for.” Grace Murray Hopper.

Two great forces in this world are more powerful than all others. One is fear and the other is faith; and faith is stronger than fear. It puts steel into you, enough to give you power over any difficulties. Determine to draw on the faith deep in your spirit and this will give you faith in yourself and those around you.

You need to step over that line to find out what you are really capable of. It takes courage to take that first step and the task may seem insurmountable; however, if you develop faith in what you want to achieve you can stand up in faith and courage and go forward and overcome. Remember, courage is the ability to control fear and discouragement. When you are discouraged, let your commitment be greater. Remember that 99% of the worries and anxiety of the world never happen so develop a ‘can do’ spirit.

It is necessary for you to overcome discouragement because it stops the flow of power, frustrates your best functioning and can cause failure. Anxious or emotional states of mind produce negative results that are seldom satisfactory and they can be a hindrance and destructive. Don’t give in to low spirits, for storms of difficulty are limited in extent and they do pass. Discouragement is an enemy to your commitment to your goal.

Change your outlook and motivation from one of discouragement to one of faith and hope. Be bold and courageous. That does not say you should be reckless or foolhardy. Boldness means a deliberate decision to think ‘outside the box’ and step out of your comfort zone. There is a quotation which says, “Be bold and mighty forces will come to your aid”. What are these mighty forces? They are the latent powers that we all possess: energy, skill, sound judgement, creative ideas – and even physical strength and endurance in far greater measure than most of us realize.

Anthony Robbins calls energy, “the fuel of excellence”. Energy is the capacity to be active. You need energy to accomplish your purpose but it must be directed and channelled into specific areas. When your energy is constructively directed to a specific end, non-essentials have a way of dissipating.

Energy gives you mental alertness, commitment and purpose and allows attention to detail. It is demonstrated through physical vitality and radiates purposeful activity. If you are healthy, exercise, balance your life between home and business, work and play and keep negative emotions in check, your energy levels should be high. This will help you as you action your plans and work toward your goal. People with high energy levels are very positive and life forces flow more powerfully through them. A positive mental attitude means spending your creative energies on finding ways things can be done. It means turning a problem into a solution.

Nothing will drain your energy from constructive action faster than negative emotions. Anger is a common emotion which must be dealt with as it expends a great deal of energy into non-productive channels. There is a saying, “anger falls one letter short of danger”, and another which says, “He is happy whose circumstances suit his temper; but he is more excellent who can suit his temper to any circumstances” (D. Hume).

Hatred and bitterness are negative emotions that are wrong and they generate a lot of negative energy. Anxiety and fear, guilt, worry, doubt, jealousy and depression are some of the other negative emotions that drain energy. Work on eliminating these emotions so you have increased energy available for accomplishing your purpose. Make a paradigm shift and choose to put out love and respect for others and that is what you will receive in return. Energy is demonstrated through commitment and persistence. These two things require a tremendous amount of physical, intellectual and emotional energy because it means believing in and working towards your goal against all odds.


“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. (WM Murray, the Scottish Himalayan Expedition)

That is an incredible quotation. Read it many times until you really understand it.

The key to being successful at anything is the commitment and dedication you bring to your endeavour. Commitment is a responsibility to yourself or to someone else, so when you commit to a course of action, you are responsible for ensuring you execute that action. If, for some reason, you don’t follow through on something you have committed to, you lose the faith of the party to whom you have committed and your self-esteem will take a dive – and, of course, the action you committed to will remain unfulfilled.

Zig Ziglar says “Most people are committed like a kamikaze pilot on his 38th mission”.

Commitment can be difficult but it is powerful because it takes strength of character and discipline to carry it out. To commit, means to exercise integrity which in turn means taking control of your life. You will find that such ethical commitment leads to a life full of rich relationships, meaningfulness and joy. It is also very difficult to build trust in your personal and professional lives if you do not commit to act responsibly and do your best in any given situation.

Commitment is the core of social life, but unfortunately, it is something that many in our society today are averse to; they want to “keep their options open” and “be free to do whatever they want to”. If they don’t commit to directing their own life, they become a passenger in the life of someone else. For life energy to move in a desired direction, commitment is essential.

Don’t underestimate the power of commitment, it can be the difference between mediocrity and excellence – it is one of the most powerful forces we have. When we commit to something we take an active part in ensuring that the outcome is the one we most desire.

Be bold, take the plunge. Make a commitment to take action and keep doing something every day to move your dream forward into reality. You can do it – everything is possible.

Commitment With Action

Abraham Lincoln said, “A commitment is what transforms a promise into reality”.

Success is a planned result. It is the result of deliberate thought and action. Have your goal in mind then act and put your thoughts to work so that you will continuously move forward towards that goal. Add commitment and dedication to the mix and you are ready to start a unique journey of discovery.

Once you know what you want to do (your vision), you will know where you are heading (your goal). Between the ‘what’ and the ‘where’ is the ‘how’ to get there. This is the time for ‘commitment with action’ and it will take time, a lot of effort, and focus to get you where you want to be. You will experience ups and downs, obstacles and setbacks, laughter and tears and sometimes changes in direction. A positive attitude, resourcefulness, determination and persistence will minimise the impact of anything that will get in the way of your achievement.