Those who have already achieved success created that success by having the courage to take effective and powerful (massive) action. As a result they have the ability to achieve mastery of themselves and mastery in everything they undertake. These people are streets ahead of those who only took limited action and they are the most able to handle change. It is as if they know that massive action will get them to their destination faster and more effectively. They also empower others on the way as well as assisting them to handle an ever-changing environment.
What is massive action? It is being focused and continually taking substantial action no matter what happens. It is planning to do much, much more than you think is necessary to be able to accomplish your goal, and then doing it – in massive quantities. Over-plan everything; such an approach guarantees success. Massive action is not for the faint-hearted; it’s for the determined warrior. It’s about using overwhelming energy concentrated on a specific purpose.
If you have read the books of Anthony Robbins you will have heard about massive action; he is always talking about it. He is a world-renowned public speaker and personal success coach to Olympic champions and other well-known people. He tells the story that when he decided to become a public speaker he would give three speeches a day instead of three speeches a week, like other aspiring speakers did. In doing so he became an excellent speaker in about a month instead of a year. That is what massive action is all about.
You, too, can produce the kind of results that lead to tremendous achievement, success and happiness in your life, by taking effective and massive action. Massive action comes from powerful motivation that says, “I can achieve anything I truly desire in my heart”. Whatever aspect of your life you want to improve on, the principle of taking massive action is one that has proven itself over and over. If you train yourself with knowledge and commit yourself to action your plan to completion, you will reach your desires in life. We all get great opportunities in our lives. The difference is that only a very few recognise and take action with their opportunities. What you achieve in your life is determined by your ability and preparedness to take individual and massive action.
Massive action equals momentum. Start your journey with massive action; it is an effective way to generate early momentum, and early momentum has a huge multiplier effect on your total results. Then continue to take action every single day. All those days of work add up and accumulate into BIG results. What you lack in technical knowledge, financial backing or skill, can be made up with massive action – momentum. By progressively doing more and going beyond what others expect, and indeed what you expect of yourself, you create a whole new level in your life.
Too many people do only as much as they have to in their journey toward their goal and in doing so they miss out on the excitement of giving. What you give out you get back. If you want people to help you – help them first, in a massive way. Don’t hold back! As Anthony Robbins says, “You can’t succeed by being good. That’s what you get paid for. You can’t succeed by being excellent. That‘s what you are expected to do. You can only succeed by being outstanding”. If you want to be outstanding you must be ready to take massive action.
Challenges and obstacles will always get in your way – use them as learning experiences. If you have a problem to solve, don’t put into effect one solution, be prepared to do a variety of things and carry out a number of solutions. If you need to action work for others, don’t do the minimum necessary, do the maximum you can manage and do it cheerfully. In everything you do work energetically and prodigiously and impressively. Go the extra distance to meet people – make the extra contact. It is all part of massive action.
To take massive action you must love your work and, indeed, have a passion for what you do. Only then will you continually take massive action and achieve the success you desire.
“The only action that delivers the greatest result in the minimum amount of time and expended energy is massive action! The only reliable path to maximum success is maximum action!” (Mal Emery)
Take action and make a commitment to stick with it – don’t give up. Nothing will work for you if you don’t take daily, consistent, massive action.
The Power of Commitment with Massive Action
When I think of commitment, I think of the three “P’s” – promise, pledge and perform. These small words all have powerful connotations.
A promise is an assurance to somebody that something will certainly happen or be done.
A pledge is a solemn promise or undertaking – a guarantee of good faith.
To perform is to carry out an action or accomplish a task, especially one requiring care and skill.
So when you commit to something, you not only assure yourself or someone else that you will do something, you actually solemnly promise and guarantee that you will accomplish a task in good faith.
Too often people use the word “committed” rather loosely when they are referring to their goals. Unfortunately, the reason they don’t reach their goals is because they never fully committed to them in the first place. Ordinary people want a guarantee before they commit themselves; so they wait and hope. They say they will commit when they have proof in advance that there will be results, but that way of thinking never brings positive results. Those people will just sit on the fence and watch opportunity pass them by. Being committed does not just mean “interested” or “try”. It means to do and to keep doing, and to keep improving until the task is completed, until you have succeeded.
Esteem comes when you are truly committed to something. People around you can feel it. Your burning desire is contagious, your determination is infectious and others are inspired to help and support you.
Look at the Thomas Edisons, Henry Fords and Bill Gates of this world. They did not necessarily have any more intelligence or ‘luck’ than you. What they did have was commitment – ‘stickability’ – and massive action. They had gifts, ideas and talents and they persisted. On their journeys they teamed up with other great minds; people who could propel their vision forward; people who had succeeded through focused and massive action. When something didn’t go as planned or unexpected change took place, their passion and vision kept them going.
Commitment with Massive Action is not static; it is living, vibrant, full of movement and flow. When we are committed to massive action, we invite our potential to unfold which produces life, growth and vitality. Commitment is faith and energy, focused action, massive action, decisiveness and perseverance. Commitment tackles obstacles and embraces change. It is strong and exciting.
In 1519, Hernan Cortes anchored his 11 ships off the Yucatan Peninsula. Mexico, at the time, was ruled by the Aztecs who had tens of thousands of soldiers. In contrast, Cortes had only brought 608 men, 16 horses and a few canons. Cortes was committed to win the battle despite having so few men. He had made the decision that he was going to go back to Spain a winner. Cortes ordered his men off the ships and to shore.
In the middle of the night, the soldiers were awakened by people screaming “Fire”! They rose from their sleep and saw all eleven ships burning in the water. The men rushed to the row boats to go out and fight the fire; however, Cortes stopped them. He told the soldiers that he had ordered all of the ships burned. The message that Cortes was sending to his soldiers was that they had no method of retreating. They had to win. There was no choice. Now that was commitment with massive action!
Under Cortes, just 608 men, 16 horses and a few canons were able to conquer the Aztecs. This incredible feat was made possible by a decision backed up by a commitment to massive action. Cortes made sure that his troops were absolutely as committed as they possibly could be and had no means of retreat.
Most people are prepared to commit to a point, but deep down they like to keep the possibility of retreat as an option. Investment in your vision must be full commitment with focused and massive action. If you are 99% invested, you are not truly committed; 99% is not enough. There is no power in 99% – commitment plus action is 100% and nothing less.
You need to make decisions that will empower you and create the life you deserve but such decisions must be backed up with a commitment with action. You can never do anything or reach great heights if you do not commit to what you are doing. The difference between mediocrity and greatness is Commitment with Action!
Lombardi said, “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavour.”